News

Derdack enables mobile operators to create SMS/MMS Application Store - message master® nx offers unique approach to monetise SMS/MMS services and boost messaging revenues

February 9, 2010

Derdack, provider of mobile messaging platforms and notification workflow software, today announced that the latest version of message master® nx enables mobile operators to transfer the successful ‘Application Store’ concept pioneered by Apple, to SMS/MMS messaging. It is a unique approach that empowers operators to control the mobile messaging services value chain and boost revenues. It allows users of non-smartphone handsets to connect to their favourite internet applications through SMS and MMS.

Matthes Derdack, Managing Director of Derdack said, “We have taken the established Application Store or App Store idea pioneered by Apple and transferred it to the world of mobile messaging. message master® nx provides operators with an entirely new approach to capitalising on the value of SMS/MMS messaging by building an application platform for running and hosting multiple in-house developed or third party applications. Feedback from existing customers, the operator community and analysts has validated the business concept and confirmed that message master® nx offers a genuinely innovative strategy for operators to significantly increase revenues generated by the SMS/MMS channel.”