Products – message master® nx
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Next-generation SMS/MMS Application Platform for Mobile Operators |
message master® nx combines an SMS/MMS Application and Service Store with new concepts for service creation and 3rd party messaging. message master® nx is a unique approach to control the complete value chain around SMS and MMS service.
It enables to monetize bulk, community, SME and corporate messaging and to quickly open up new revenue streams. It is designed for rapid setup of applications and user-provisioning as well as low operational cost and TCO. Additionally, it delivers a number of revenue-generating, packaged SMS and MMS applications, including bulk SMS/MMS messaging, local community messaging, corporate Outlook SMS, Facebook MMS and more.
Benefits
message master® nx enables mobile operators to:
- run an SMS/MMS Application & Service Store with full value chain control
- operate a multitude of services
- rapidly innovate new services at lower effort and reduced risk
- leverage the innovative potential of 3rd party developers through a service dev sandbox
- consolidate existing messaging services on a single platform
- reduce costs of service and connectivity management
- accelerate user and service provisioning
- independently create new services without programming knowledge
- improve service quality and uptime, i.e. operational excellence
- identify profitable services through a holistic view on the overall messaging business
What is the innovation?
The SMS/MMS Application/Service Store in combination with a Developer Sandbox for 3rd party developers to design SMS/MMS applications is unique. message master® nx translates the concept of the Smartphone AppStores to the SMS/MMS service world. But, with message master® nx – unlike to AppStores – mobile operators have full control over the complete value chain. The SMS/MMS ServiceStore including design, approval, provisioning and billing is under the control of the mobile operator. The mobile operator decides about the revenue share with the developer and controls the rollout.
Key Features
- 3rd party access to SMSC/MMSC via multiple APIs (SMPP, MM7, SOAP, etc.)
- Works as 2-way SMS/MMS router, e.g. for mobile subscriber content pull applications (with fraud-protection, spam control, throttling)
- SMSC/MMSC connectivity via SMPP, UCP, CIMD2, MM7 and other telco standards
- Platform for designing and operating SMS and MMS value-added services
- Drag & drop service creation with your Internet browser and without programming
- Real-time messaging tracking, service- and user-centric, downloadable reports and statistics
- Complete management of the SDP via web browser (role-based)
- Mouse-click-user-provisioning
- BSS integration for hot- and cold-billing and user provisioning
- OSS integration, e.g. via SNMP
Drap & Drop Service Creation
The Service Studio of message master® nx enables to design SMS and MMS VAS without programming knowledge. Reducing the dependency from external developers it speeds up service agility and helps to quickly meet customer demands and market trends.
System Requirements
message master® nx works Windows Server® 2008 and supports Windows Server® 2008 R2. For data storage and message handling message master® nx requires SQL Server 2005 and 2008.
How scalable is it?
message master® nx is fully scalable in 2 dimensions. Firstly, it can easily cope with growing traffic and usage demands through a multi-server, multi-tier architecture. Secondly, it is the platform to design and operate multiple SMS/MMS services on a single platform. So, it grows with demand for a variety of mobile messaging services.
