{"id":4115,"date":"2014-10-29T11:27:00","date_gmt":"2014-10-29T10:27:00","guid":{"rendered":""},"modified":"2016-12-09T16:28:11","modified_gmt":"2016-12-09T15:28:11","slug":"why-azure-marketplace-is-a-key-element-to-drive-cloud-adoption","status":"publish","type":"post","link":"https:\/\/www.derdack.com\/de\/why-azure-marketplace-is-a-key-element-to-drive-cloud-adoption\/","title":{"rendered":"Why Azure Marketplace is a key element to drive cloud adoption"},"content":{"rendered":"

Yesterday at TechEd Europe 2014, Microsoft announced<\/a> that\u00a0they added 30 new solution providers and ISVs with more than 50 products to\u00a0their Azure Marketplace<\/a>. This happened under a newt „Azure Certified for Application Services“ program. We at Derdack\u00a0are very excited to have been selected as one of those 30 partners.\u00a0It\u00a0means that\u00a0a preview release of Enterprise Alert vNext<\/strong> is now available on Azure<\/a>.<\/p>\n

<\/a><\/div>\n

But there is a lot more to this than meets the eye at a first glance. Especially, as Microsoft kept this announcement pretty brief.\u00a0I personally believe that offering a (probably rapidly growing) number of 3rd party ISV solutions in that Azure Marketplace will become a very\u00a0crucial element to lure enterprises and businesses into the (Microsoft) cloud and to drive its adoption.<\/p>\n

Why? There are simply too many advantages to all involved parties.<\/p>\n

For businesses:<\/strong>
\nIt makes it incredibly easy to deploy business solutions and enterprise software which are the backbone of many businesses that rely on IT (which does not, nowadays?). The deployment process of sophisticated products\u00a0is\u00a0simplified and significantly accelerated. This goes along with subscription pricing of software packages (still Microsoft offers a BYOL model). A trial of software is easier than ever before. And finally, businesses with critical and sensitive information that don’t want to trust public SaaS providers can combine the benefits of IaaS and with keeping a decent amount of control over their data and the related application.<\/p>\n

For Microsoft:<\/strong>
\nSimply,\u00a0an awesome move! Like with app stores, Microsoft will get their share from any business application that is tariffed along with the underlying Azure VM. 3rd party applications are leveraged to drive Microsofts VM consumption and will drive Azure growth.<\/p>\n

For ISVs:<\/strong>
\nOh, it makes our life a lot easier! No more setup hassles for our prospects as they simply click a button to get presented a ready-to-test (or use) software. This helps big time\u00a0towards a greater\u00a0customer,\u00a0one-touch experience.\u00a0ISVs can now easily offer subscription-based payment models that are highly wanted be CAPEX-sensitive customers. I really like it a lot! (It does put\u00a0a decent amount of\u00a0pressure on the quality of your solution, though, in particular related to making it easier for\u00a0your customer to\u00a0understand the concept\u00a0and to get started. But that’s a general trend anyway.).<\/p>\n

In the end, Azure Marketplace simply represents the business version of consumer app stores, except is not offering apps but business applications & solutions\u00a0and\u00a0delivers it from the cloud. I am convinced that\u00a0Azure Marketplace will have a huge impact on\u00a0the way ISVs deliver their enterprise and B2B\u00a0\u00a0solutions to their customers. And it be an important milestone in adopting cloud computing (and Microsoft’s Azure). This holds an enormous potential and I am anxious to see how this idea is taken even further.<\/em><\/p>\n

More information<\/strong>
\nDERDACK PR<\/a>
\nMicrosoft TechEd announcement<\/a>
\nRead more on Enterprise Alert<\/a>
\nPreview of Enterprise Alert vNext<\/a><\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Yesterday at TechEd Europe 2014, Microsoft announced that\u00a0they added 30 new solution providers and ISVs with more than 50 products to\u00a0their Azure Marketplace. This happened under a newt „Azure Certified for Application Services“ program. We at Derdack\u00a0are very excited to have been selected as one of those 30 partners.\u00a0It\u00a0means that\u00a0a preview release of Enterprise Alert<\/p>\n

Continue Reading<\/i><\/a><\/p>\n","protected":false},"author":6,"featured_media":4169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[272],"tags":[71,146,296,292,160,294],"yoast_head":"\nWhy Azure Marketplace is a key element to drive cloud adoption<\/title>\n<meta name=\"description\" content=\"Yesterday at TechEd Europe 2014, Microsoft announced that\u00a0they added 30 new solution providers and ISVs with more than 50 products to\u00a0their Azure\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.derdack.com\/why-azure-marketplace-is-a-key-element-to-drive-cloud-adoption\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Azure Marketplace is a key element to drive cloud adoption\" \/>\n<meta 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